February 24, 2011

our goodAd becomes a BestAd [.com]

Yesterday our goodAd for Cadbury 'share the joy', graduated when it was chosen as one of 6 of the Best Ads of the week worldwide. read more about it on Best Ad's here. & below the jump, some words from Campaign Brief as well. Congrats to my man Stich, our talented crew & team DDB. a goodStart to a long campaign of many Ads. 



                           


Top 6 this week
What does joy sound like? With the help of Bobby McFerrin, DDB New Zealand created Cadbury's 'Share The Joy' campaign which set out to answer that question. Since December 2010Cadbury have been 'sharing the joy' with kiwis through a series of events across the country. In their first TV ad they are sharing real New Zealanders' sounds of joy. It's a stunning montage of some of the best moments captured at our events and around New Zealand and the first of a campaign that will try to discover exactly what joy sounds like. read

Listed below are links to blogs that reference this entry: Cadbury goes in search of what joy sounds like with new TV commercial via DDB New Zealand.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/12713

8 Comments

Joanna said:
I saw this clip on TV Four on Monday night and I have to say I was really impressed. They've addressed Kiwiana without trying to be retro or making Kiwi's look backwards. It's a beautiful ad.
February 16, 2011 2:09 PM
Anonymous said:
Almost as good as gorilla
February 16, 2011 4:44 PM
Anonymous said:
so rewarding to watch - really get a sense of joy from it. I like it.
February 17, 2011 7:15 AM
Plato said:
Leaves Gorilla for dead. Not a re-purpose of an earlier music vid for a start. Everyone should work with Chris Graham. He's a brilliant director, and he'll event make everyone a coffee
February 17, 2011 8:09 AM
Anonymous said:
Why Bobby McFerrin??
February 17, 2011 8:11 AM
Anonymous said:
nice insight CG, love it
nic
February 17, 2011 12:43 PM
Anonymous said:
Why Bobby McFerrin? Think I know why. Freakin' awesome idea guys.
http://www.youtube.com/watch?v=ne6tB2KiZuk&feature=youtube_gdata_player
February 17, 2011 10:58 PM
Anonymous said:
Yeah Chris - great work. Those Quit Group ads were beautifully shot too.
February 18, 2011 9:10 AM

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