February 24, 2011

our goodAd becomes a BestAd [.com]

Yesterday our goodAd for Cadbury 'share the joy', graduated when it was chosen as one of 6 of the Best Ads of the week worldwide. read more about it on Best Ad's here. & below the jump, some words from Campaign Brief as well. Congrats to my man Stich, our talented crew & team DDB. a goodStart to a long campaign of many Ads. 



                           


Top 6 this week
What does joy sound like? With the help of Bobby McFerrin, DDB New Zealand created Cadbury's 'Share The Joy' campaign which set out to answer that question. Since December 2010Cadbury have been 'sharing the joy' with kiwis through a series of events across the country. In their first TV ad they are sharing real New Zealanders' sounds of joy. It's a stunning montage of some of the best moments captured at our events and around New Zealand and the first of a campaign that will try to discover exactly what joy sounds like. read

Listed below are links to blogs that reference this entry: Cadbury goes in search of what joy sounds like with new TV commercial via DDB New Zealand.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/12713

8 Comments

Joanna said:
I saw this clip on TV Four on Monday night and I have to say I was really impressed. They've addressed Kiwiana without trying to be retro or making Kiwi's look backwards. It's a beautiful ad.
Anonymous said:
Almost as good as gorilla
Anonymous said:
so rewarding to watch - really get a sense of joy from it. I like it.
Plato said:
Leaves Gorilla for dead. Not a re-purpose of an earlier music vid for a start. Everyone should work with Chris Graham. He's a brilliant director, and he'll event make everyone a coffee
Anonymous said:
Why Bobby McFerrin??
Anonymous said:
nice insight CG, love it
nic
Anonymous said:
Why Bobby McFerrin? Think I know why. Freakin' awesome idea guys.
http://www.youtube.com/watch?v=ne6tB2KiZuk&feature=youtube_gdata_player
Anonymous said:
Yeah Chris - great work. Those Quit Group ads were beautifully shot too.

1 comment:

  1. INTERNATIONAL CONCEPT OF WORK FROM HOME
    Work from home theory is fast gaining popularity because of the freedom and flexibility that comes with it. Since one is not bound by fixed working hours, they can schedule their work at the time when they feel most productive and convenient to them. Women & Men benefit a lot from this concept of work since they can balance their home and work perfectly. People mostly find that in this situation, their productivity is higher and stress levels lower. Those who like isolation and a tranquil work environment also tend to prefer this way of working. Today, with the kind of communication networks available, millions of people worldwide are considering this option.

    Women & Men who want to be independent but cannot afford to leave their responsibilities at home aside will benefit a lot from this concept of work. It makes it easier to maintain a healthy balance between home and work. The family doesn't get neglected and you can get your work done too. You can thus effectively juggle home responsibilities with your career. Working from home is definitely a viable option but it also needs a lot of hard work and discipline. You have to make a time schedule for yourself and stick to it. There will be a time frame of course for any job you take up and you have to fulfill that project within that time frame.

    There are many things that can be done working from home. A few of them is listed below that will give you a general idea about the benefits of this concept.

    Baby-sitting
    This is the most common and highly preferred job that Women & Men like doing. Since in today's competitive world both the parents have to work they need a secure place to leave behind their children who will take care of them and parents can also relax without being worried all the time. In this job you don't require any degree or qualifications. You only have to know how to take care of children. Parents are happy to pay handsome salary and you can also earn a lot without putting too much of an effort.

    Nursery
    For those who have a garden or an open space at your disposal and are also interested in gardening can go for this method of earning money. If given proper time and efforts nursery business can flourish very well and you will earn handsomely. But just as all jobs establishing it will be a bit difficult but the end results are outstanding.

    Freelance
    Freelance can be in different wings. Either you can be a freelance reporter or a freelance photographer. You can also do designing or be in the advertising field doing project on your own. Being independent and working independently will depend on your field of work and the availability of its worth in the market. If you like doing jewellery designing you can do that at home totally independently. You can also work on freelancing as a marketing executive working from home. Wanna know more, email us on workfromhome.otr214425@gmail.com and we will send you information on how you can actually work as a marketing freelancer.


    Internet related work
    This is a very vast field and here sky is the limit. All you need is a computer and Internet facility. Whatever field you are into work at home is perfect match in the software field. You can match your time according to your convenience and complete whatever projects you get. To learn more about how to work from home, contact us today on workfromhome.otr214425@gmail.comand our team will get you started on some excellent work from home projects.


    Diet food
    Since now a days Women & Men are more conscious of the food that they eat hence they prefer to have homemade low cal food and if you can start supplying low cal food to various offices then it will be a very good source of income and not too much of efforts. You can hire a few ladies who will help you out and this can be a good business.

    Thus think over this concept and go ahead.

    ReplyDelete