Yesterday our goodAd for Cadbury 'share the joy', graduated when it was chosen as one of 6 of the Best Ads of the week worldwide. read more about it on Best Ad's here. & below the jump, some words from Campaign Brief as well. Congrats to my man Stich, our talented crew & team DDB. a goodStart to a long campaign of many Ads.
Top 6 this week
What does joy sound like? With the help of Bobby McFerrin, DDB New Zealand created Cadbury's 'Share The Joy' campaign which set out to answer that question. Since December 2010Cadbury have been 'sharing the joy' with kiwis through a series of events across the country. In their first TV ad they are sharing real New Zealanders' sounds of joy. It's a stunning montage of some of the best moments captured at our events and around New Zealand and the first of a campaign that will try to discover exactly what joy sounds like. read
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Listed below are links to blogs that reference this entry: Cadbury goes in search of what joy sounds like with new TV commercial via DDB New Zealand.
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nic
http://www.youtube.com/watch?v=ne6tB2KiZuk&feature=youtube_gdata_player